Patent - Fujifilm Unveils New Corporate Brand Logo

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Fujifilm Unveils New Corporate Brand Logo

Fujifilm Unveils New Corporate Brand Logo

Fuji Photo Film Co., Ltd. (President and CEO: Shigetaka Komori; hereinafter Fujifilm) has introduced its new corporate brand logo.

Fujifilm will take on a new holding company structure starting on October 1, launching FUJIFILM Holdings Corporation, which will provide strategic management of the entire group, including the two major operating companies: FUJIFILM Corporation and Fuji Xerox Co., Ltd.

Fujifilm is taking this opportunity to change the corporate brand logo for FUJIFILM Corporation, an operating company which will take on the current business of Fujifilm. The logo will be adopted on October 1.

Read more at fujifilm.com/news/n060712.html

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Definition:
A formal sign or notification attached to physical objects that embody or reproduce an intellectual property right -- for example, the use of the word "patent" or its abbreviation, "pat.," together with the patent number, on a patented article made by a patent holder or his/her licensees.

Hallmark

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Originally an impression made on gold and silverware introduced in the beginning of the fourteenth century in England to identify the quality of the metal used. Later, a mark to identify the maker and year of production.

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A symbol used to identify and distinguish companies, partnerships, and businesses, as opposed to marks used to identify and distinguish goods or services.

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